THE CYNEPHILE

"The cinema is cruel like a miracle." -Frank O'Hara

Why do foreign films have to be so foreign?

I found it – the utterly asinine and sexist beer commercial that Scorsese referred to this 1993 letter to the New York Times.The ad is obviously satirizing a Fellini film, and was part of a larger campaign with the tagline, “Why ask why? Try Bud Dry.”

Fostering willful idiocy as a sales tactic? Yup, sounds like America.